Salon & Spa Postcards and Greeting Cards
6 Easy Ways To Increase Your Salon or Spa Business Using Cards
How can Salon & Spa Postcards can help you get referrals? It's pretty easy, let me explain. You love what you do, right? And you know your clients love what you do. Now all you need to do is get your happy clients keep coming back and to help spread the word about you.
Here are some quick and easy tips to increase your client retention rate and referrals using salon & spa postcards and greeting cards.
#1 Build Your Salon & Spa Postcards Mailing List
If you are just starting out, think of creative ways to build your mailing list. Don't forget friends and family living near you. They can be an excellent source of referrals.
You could hold a drawing for a free spa treatment or salon session. Gather their home address and email address. Using an email mailing list can be an excellent marketing tool.
#2 Be More Than An Advertisement
Touch your clients with Thinking of You Cards. Send these simple salon & spa postcards to show your client they are more than just a number to you. Little inspirational words and phrases will get your message read more times than an ad that screams BUY NOW.
#3 Create Referrals
Include a discount coupon directly on the postcard. This has two major advantages. First, if you offer a great deal to an existing customer but the timing isn't right for them, they'll likely pass the postcard on to a friend.
A little enticement on the card to encourage them to do so could really pay off. Put something like “Can't make it? Pass this on to a friend” on your postcards and greeting cards. They'll immediately begin to think of who could use what you are offering.
Second, you'll know how your well your marketing is performing by the number of postcards you get back. Just one referral could pay for your whole postcard marketing campaign, especially when you calculate the lifetime value of just that one new client. You work hard to make your clients happy, make it easy for them to refer you to others.
The secret to getting more referrals is to develop a close and personal relationship with your clients. So when the time comes, they will remember and refer you to others for your salon/spa services.
# 4 Remember Special Occasions
Remember someone's birthday and you've really won them over. Make it a heart felt message, not some rehashed salon design, but something meaningful to them. Your services is what many women (and men) want, if you remember them they'll remember you!
Double your business with Anniversary Salon & Spa Postcards or Greeting Cards by offering a discount on a couples service. People want to look good and feel good, especially on their special day. Let your client know that your services will make the perfect gift.
Never forget another birthday! This is the perfect tool to help you remember special dates.
#5 Say "Thank You"
When you do get a referral from one of your clients, thank them! Using Thank You cards to let them know how much you appreciate them for they're referrals. Be careful, this could create a snowball effect of very happy and lifelong customers! :o)
#6 Salon Appointment Cards
Send friendly reminders of your clients' appointments. Even if the client doesn't have one on the books, ask for the appointment. Say Sally comes in twice a month for service and so far this month you don't see anything for her. People get busy and forget. Sally will love the idea that you reminded her to make an appointment. Sending salon appointment cards is a great way to gently remind your clients of their engagements and more importantly, keep them coming back. Send your next Salon & Spa Greeting Card with the Brilliant Greeting Card System!
Recommended Resource:
I recently ran across an excellent site dedicated to Massage Certification. Lauren has put together some great tips on how to get certified, how to start your own massage therapy business, and how to market it. Even if you're not a massage therapist, you may find some useful tidbits of information to grow your own salon and spa related business.
